Tackling a big topic with a short play can be impressive. David Edward Keenan’s take on contemporary masculinity has a narrow focus that makes it effective. A smart script, tight direction and two strong performances ensure success.
Keenan’s focus is ‘looksmaxxing’, a part of the ‘manosphere’ popular with ‘incels’ looking to improve their ‘UMax’. And yes, it is helpful that there’s a glossary for the audience beforehand. With its many neologisms, the dialogue is often clunky. To be fair, that might be the way the characters speak. One character, anyway.
The really smart move here is to present two very different sides of the story. Zak Rosen plays Carter, an online influencer who is convincingly manic (do they all have an evangelical streak?). The performance is appropriately scary and steers clear of inviting sympathy for this troubled man.
Far better, we get to see the life of an Irish housewife – no, I didn’t see that coming either. This woman, Dee, has left an abusive marriage, while her son’s teenage rebellion draws him to Carter’s brand of misogyny. But Keenan isn’t heavy-handed, never forcing links and acknowledging differences. Although Julie Coleman, who takes the role, is too young (and I wonder if her wardrobe should be reconsidered), she gives a commanding performance.
Both characters are well written, rather than simply being there to investigate issues. But it is the subject that interests most. The Halo Effect feels well researched, and the insight offered is intelligent (I’d like to know more about Carter’s role as a kind of older brother to his teenage fan). In his conclusion, Keenan can’t quite resist upping the drama. Sticking with a little restraint would have been better. Nevertheless, the piece is strong and ripe for further development.
Until 22 October 2026
